Fastly will develop unprecedented solutions to help LaLiga

After starting their collaboration in 2025, LaLiga y Fastly announce a new agreement for the creation of solutions aimed at the detection and elimination of pirate broadcasts, which cost Spanish football clubs between 600 and 700 million euros, according to competition estimates.

Fastly has started this collaboration by developing a system of intelligent and specific detection that takes advantage of the IA and the content signs from owners to identify illegal emissions almost in real time. Both the technology company and LaLiga accompany this effort with the active collaboration with other companies, companies contents and regulators, who join forces to develop software solutions and best practices what quickly detect and disable retransmissions unauthorized, “leaving the rest of the traffic intact.”

Kelly Shortridge, chief product officer from Fastly, explains the keys to strategy of the company to fight piracy: "Unlike alternative strategies based on regional blocks, our strategy focuses on precision, letting fans enjoy the game while protecting content from abuse by criminals. At Fastly, we love co-innovating with clients to solve the thorniest challenges, and we look forward to continuing to collaborate with LaLiga to help protect rights holders around the world."

From the football competition, Javier Thebes, president, celebrates that the efforts of his partner network are translating into milestones such as a reduction in piracy in broadcasts in a 60% during the 2024/2025 season “thanks to a comprehensive, end-to-end strategy, focused on legal, educational, institutional and technological measures.” "This success is largely due to our ecosystem of collaborators like Fastly, which allows us to continue exploring new and more effective ways to combat piracy at its source. LaLiga maintains a firm commitment to putting an end to piracy, and to achieve this goal requires the collaboration of all the actors involved working together," he remarks.