YouTube becomes a key channel for the distribution of France Télévisions content

YouTube y France Televisions They join forces to promote the “knowledge, consumption and dissemination” of the news content of French radio and television through an agreement that reinforces a renewed strategy in which streaming becomes the preferred broadcast channel.

Framed in the strategystreaming first" of France Televisions, the alliance “guarantees the dissemination of editorial excellence” of its information offering wherever the public is and on all screens. This ambition will translate into a offer more rich, with publishing thousands of hours of programs online each year, quickly accessible after its broadcast on television.

The collaboration will include the provision of all national and local news editions, as well as all the daily and weekly current affairs and research programs highlights of the Group. Likewise, there will be a increased editorialization of content by France Télévisions on YouTube, through channels edited and organized by program and theme, as well as original and 100% native content to offer an enriching and related consumer experience for everyone.

Likewise, the agreement contemplates offering spectators greater protection against Fake news and manipulated content. Specifically, YouTube will facilitate the adoption of Likeness ID, its tool for detecting AI-generated content that uses the image or identity of personalities without their consent. France TV Publicité will directly market its inventories on the platform with management agility that will optimize the valorization of the catalogue.

France Televisions He highlights that the collaboration illustrates how “the future of the audiovisual sector revolves around streaming.” In the words of Delphine Ernotte Cunci, president and CEO: "This strategic alliance with YouTube promotes France Télévisions' "streaming first" strategy. In an ultra-competitive audiovisual universe and in the face of the growing exposure of the French to fake news, it reinforces the reach of France Télévisions' informative content among all audiences, including those furthest from traditional media."

Justine Ryst, general director of YouTube France, adds: "We are proud of this strategic alliance with France Télévisions and convinced of the perfect complementarity between YouTube and public service channels. We are committed to supporting the ambitions of the France Télévisions group, putting our technology at the service of information and the dissemination of its contents."