France Télévisions improves content visibility and programming control with the Mediagenix platform

The platform Mediagenix allows France Televisions unify your management systems by obtaining a transversal vision of your channels and keys for programming your content.

The transition of France Televisions from multiple management systems to Mediagenix involved more than 800 users, who went from operating legacy solutions to adopting a standardized approach with different customizations. Thanks to this integration, the French broadcaster executes unified processes through cloud hosting AWS, covering content management, rights and MAM operations.

The first playlist created through this system was broadcast on December 6, 2023, a milestone that marked the completion of the first phase of an integration that covered all national channels. Now the phase 2, which will integrate all national French regions and all overseas stations. In total, twenty four stations France 3 regional stations and nine foreign broadcasters will join the Mediagenix platform over the next two years.

Skander Ben Attia, director of engineering and support at France Télévisions, considers that the alliance with Mediagenix, by supporting multiple content business models, ensures “a fluid and unified distribution through different platforms.” Your partner Mickael Sangarin, head of projects, broadcasters and programs, adds: "France Télévisions firmly believes in the power of enterprise data sets to optimize strategic planning. Mediagenix improves content visibility, programming control and decision-making capabilities, allowing us maximize the ROI of content. “We opted for a standardized solution strategy and appreciated the flexibility to manage integrations internally with ongoing support from the Mediagenix team.”

From Mediagenix's perspective, Françoise Semin, commercial director, celebrates the agreement and highlights its main milestones: "Our collaboration has been very fruitful throughout the entire France Télévisions project, ranging from the workshops in which the solution designs were formulated, to the migration of the on-prem installation to the cloud and the establishment and support of the environments. Mediagenix has provided France Télévisions with actionable intelligence, by serving as a single source of truth, connecting the strategy, planning and execution.”