Lumine, new owner of Synamedia's video networking business

The video networks business (Quortex) of Synamedia, a video solutions provider specialized in distribution and monetization, becomes part of the group Light, and holding specialized in the field of audiovisual technology.

The acquisition of Synamedia, explains Tony Garcia, director of operations Lumine Group, will reinforce the presence of the company in the field of the supply chain media supply, with special attention to the processing of video, the distribution of emissions and the live broadcast. In line with Lumine's decentralization strategy, the business will operate independently under the name of its main product, Quortex.

Quortex has a proven track record in developing and delivering intelligent video solutions in cloud, on-premises and hybrid environments. Its clients include broadcasters, media companies, telecommunications operators and streaming platforms. Its portfolio and services address some of the most relevant challenges in the sector today, such as preparation for the imminent transition to banda C In the US, the transition from satellite to IP, offering viewing experiences high quality and the monetization of the services.

From Synamedia, Paul Segre, emphasizes that this purchase does not represent the end of Synamedia. The operation will result in the creation of “two different businesses” with a clear strategic direction in each of its categories. This “will allow both to move faster, innovate more effectively and deepen the value they offer to customers around the world. “We look forward to working closely with Lumine over the coming weeks to ensure a smooth transition for our valued employees, customers and partners.”

Following the spin-off of Quortex, Synamedia's business will rely primarily on three products: Go, a solution aimed at offering streaming, audience interaction and monetization in experiences for both mobile devices and large screens; Without, which seeks to reinvent the viewing experience through cloud-rendered user interfaces and rapid innovation, and Iris, which explores new revenue streams through advanced, segmented and addressable advertising across broadcast, IP, OTT and hybrid services, enabling more effective monetization across all screens.