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Artículos sobre ‘Infoadex’

El digital, beneficiado de la gran caída de inversión publicitaria en cine y televisión

Digital, benefiting from the great drop in advertising investment in film and television
29 December 2023

[+]

InfoAdex, based on declared and estimated data from the advertising market, has analyzed the advertising investment data corresponding to November 2023. ...

Competencia abre expediente a Atresmedia y Mediaset por concentración publicitaria

Competition opens file against Atresmedia and Mediaset for advertising concentration
22 February 2018

[+]

La CNMC abre expediente contra Atresmedia y Mediaset por presunta concentración del mercado publicitario e incumplimiento del artículo 1 de la Ley de Defensa ...

Las veinte marcas que más invierten en publicidad en España

Las veinte marcas que más invierten en publicidad en España
22 February 2018

[+]

El primer anunciante de 2017 fue El Corte Inglés, con una inversión total de 89,6 millones de euros, que supone el 2,1% del total ...

La inversión publicitaria en televisión resiste el envite de nuevos medios

Advertising investment in television resists the challenge of new media
21 February 2018

[+]

Según el último informe de Infoadex, la televisión, que continúa siendo el primer medio por volumen de negocio con una participación del 40,0% del ...

Estos son los veinte principales anunciantes en España

These are the twenty main advertisers in Spain
23 February 2017

[+]

According to the latest InfoAdex report, television in 2016 achieved 2,121.9 million euros of advertising investment, 5.5% more than in 2015, ...

La inversión publicitaria en televisión crece un 6,4% en los primeros nueve meses del año

Advertising investment on television grows 6.4% in the first nine months of the year
21 October 2016

[+]

Radio, the fourth medium by investment volume (after television, newspapers and the Internet), experiences growth from January to September 2016 of 3.4% According to...

La inversión publicitaria en televisión en el primer semestre del año aumenta en un 8,4%

Advertising investment on television in the first half of the year increases by 8.4%
21 July 2016

[+]

Infoadex estimates that television stations have gone from earning 1,028 million euros in the first half of 2015 to 1,114.9 million euros...

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