Digital, benefiting from the great drop in advertising investment in film and television

InfoAdex, based on declared and estimated data from the advertising market, has analyzed the advertising investment data corresponding to November 2023. Although in general terms the efforts of the companies increase by 0.5%, television and cinema suffer large drops.

He digital has occupied the first position for advertising investment volume during the month of November 2023 with a growth of 5,2% compared to November 2022 figures and a total of 265.8 million euros. Within this same field, the investment figure in social networks reaches 6.4% (71.1 million euros), in searches 5.2% (99.7 million euros) and in websites 4.2% (95 million euros).

The second means of investment is television, which continues to present a healthy number of 176.4 million euros, although the figure pales in comparison to the 191.8 million euros of the same period of the previous year: a 8% decrease. He also suffers from important fall in cinema, which records 3.4 million euros, 13.8 percentage points less that a year ago.

The radio grows with 1.2% and 50.4 million investment, while the daily also improve 2.7% to reach 38.4 million euros. The middle Exterior presents a growth of 7.3% to reach 31.4 million euros, while the magazines, sixth medium by investment volume, increases its figures and 15.8% and 13.4 million euros. Finally, the category Sundays totals 1.4 million euros and increases its figure by 3.7% compared to the same period of the previous year.