AdicTV 项目最终验证了两种在法国 DTT 上投放定向广告的方法

该项目于 2015 年 8 月启动，在法国数字地面电视上的定向和地理定位广告方面取得了令人信服的成果。

财团 阿迪克电视台 已宣布2015年8月1日开始的项目结束， 已经展示了令人信服的结果 至于 数字地面电视上的定向广告 在法国。

联盟成员制定了两种方法 在TDF网络上成功测试，法国的 DTT 运营商。

第一个“网络化”方法包括 将国家电视服务上的广告替换为本地广告 在不同的 DTT 传输位置。 Viewers will see a different ad based on their location, even when watching the same national channel. The implemented system enables perfectly synchronized and deterministic ad substitution, allowing a group of broadcast sites operating as a single frequency network to maintain SFN operation during ad substitution. The main advantage of this first implementation approach is that it is compatible with any standard commercial television receiver, without the need to install an application on the television or set-top box. It has been demonstrated several times with great success in France, where several studies are being carried out on the future of the DTT platform and the evolution of television advertising regulation.

第二种方法允许 更精准的广告个性化, with the replacement of advertisements on the television receiver, taking into account the viewer's profile stored in the receiver. This approach downloads the advertisements to the receiver, through the DTT channel itself, as a background flow of the main service. Once stored in the receiver, these advertisements are shown instead of those of national services, taking into account the viewer's profile. The timing of this replacement is precisely determined by timing markers distributed in the mainstream. Once again, the ad replacement is perfect for the television viewer. This system works with commercial television receivers that meet the requirements of the HbbTV 2.0 specification currently under development.这些接收器可以是电视机或机顶盒。

这两种方法已开发完毕，可用于生产，联盟参与者现在提供可立即交付的商业解决方案。 恩能科技 最近宣布了一份在欧洲国家网络上部署其 AdsEdge 产品的重要合同。 AdsEdge 允许“网络上”广告替换。 This contract of over two million euros will give the operator the possibility of regionalizing advertising in national services depending on the location of the audience.服务提供商的好处将是显着扩大其 DTT 服务中的广告商基础。与此同时，Quarille 正在部署其 Quadrifast 产品，以便在欧洲市场的机顶盒中插入非线性广告。