Atresmedia creates a general diversification direction

Directed by Javier Nuche, reporting to the CEO, Silvio González, it will bring together and promote all the group's activities that do not directly depend on advertising income.

Atresmedia Diversification is the new division of Atresmedia that will bring together and enhance all the Group's activities and businesses that do not directly depend on advertising revenue.

The division will have Javier Nuche as general director, reporting to the CEO of Atresmedia, Silvio González, and will integrate the new business areas (licensing, education, teleshopping and gaming); International Expansion (Antena 3 Internacional and Hola TV); project incubator (El closet de la tele and Tualbum.es, among others); Nubeox and Editorial Musical (catalog and music rights).

In recent years, Atresmedia has developed an active diversification strategy with the aim of providing the company with avenues for growth in addition to advertising revenue. This strategy goes one step further with the creation of Atresmedia Diversificación which joins Atresmedia Televisión (Antena 3, laSexta, Neox, Nova, Nitro, la Sexta 3, xplora and GolT), Atremedia Radio (Onda Cero, Europa FM, Melodía FM), Atresmedia Digital (multimedia area), Atresmedia Publicidad (advertising and commercial area), Atresmedia Cine (film production company) and Antena 3 Noticias.

Nicolás Gruber joins the new general management and remains as director of new businesses. Mar Martínez Raposo will manage the international business, while Nuria Rodríguez will take care of the music publishing business and Jesús Moreno, from Nubeox. Estela Baz also joins this new division as head of transversal projects.

Javier Nuche Sanz, (Madrid, 1980) has a degree in Business Management and Administration from CUNEF. He began his professional career at Deloitte, where he developed auditing and consulting projects in the Media and Telecommunications sector. Later, he worked at Altadis, where, as a senior auditor, he led various international projects. He joined Antena 3 in 2007, where he was appointed Director of Strategy in 2011.