Kokoro Content facing the great unknown: can television interest young people again?26 March 2026 [+] Raül Asensio, founder and CEO of Kokoro Content, analyzes the creation of digital and television content adapted to young audiences, an area in...
Break-In-News: the new advertising format of Telecinco and Cuatro with the news as the protagonists24 March 2026 [+] Publiespaña expands its portfolio with Break-In-News, a format associated with the news programs of Mediaset España (Telecinco and Cuatro) that integrates an exclusive spot after ...
The Omnichannel Effect: Publiespaña's window to the television advertising of the future 16 March 2026 [+] Publiespaña and The Trade Desk shed light on the opportunities of omnichannel advertising to agencies and advertisers at the event The Omnicanal Effect,...
Formula 1 and MotoGP return to Mediaset Spain12 March 2026 [+] Five key events on the motorsports calendar, the Formula 1 Grands Prix of Madrid and Barcelona and the races of...
Mario Rodríguez assumes the presidency of Mediaset Spain10 March 2026 [+] The Board of Directors of Mediaset España, at its meeting this Tuesday, appointed Mario Rodríguez as the new president of the audiovisual group,...
Cristina Garmendia resigns from her position as president of Mediaset España: “It is time to start a new stage”9 March 2026 [+] Linked to Mediaset España for more than eight years, and president of the audiovisual group for two years, Cristina Garmendia decides to end by decision...
Massimo Musolino, CEO of Management and Operations of Mediaset Spain, announces his retirement5 February 2026 [+] About to turn 67, Massimo Musolino puts an end to a professional career closely linked to Mediaset España, a group he joined by...
Telecinco News and Noticias Cuatro merge set and newsrooms in pursuit of “efficiency and modernization”4 February 2026 [+] The fragmentation of audiences, the coexistence with new consumption windows and the evolution of viewers' information channels have led...
Publiespaña markets its new 3D advertising spaces, designed for L formats15 January 2026 [+] The Mediaset España grid already integrates the new L format with 3D elements from Publiespaña into its advertising offer, a development created...
Jon Sistiaga returns to Cuatro with The Tintirin Team to tell the reality “from within” in ‘Proyecto Sistiaga’12 January 2026 [+] ‘Proyecto Sistiaga’, el nuevo programa de entrevistas que Cuatro produce junto a The Tintirin Team, nace con el objetivo de contar la realidad ‘desde ...
Publiespaña will market the advertising of Squirrel's DTT channels19 December 2025 [+] Publiespaña cierra un acuerdo estratégico con Squirrel para la comercialización publicitaria en exclusiva a partir del próximo 1 de enero de 2026 de los ...
Mediaset España prepares 'Vida Perra', a sketch format set in a dog park9 December 2025 [+] Mediterráneo Mediaset España Group, in collaboration with Dynamo Audiovisual, begins filming 'Vida Perra', a satirical comedy set in a single location. Life ...
Unai Iparragirre, until now director of EITB, joins Mediaset España as director of Antena4 December 2025 [+] Mediaset España embarks on a new stage in the Antenna and Marketing areas with the incorporation of two professionals with proven experience and training...
Mandarina: Building collective memory with the renewed confidence of Mediaset and the freedom of the platforms2 December 2025 [+] Santi Botello (executive director) and Pedro Revaldería (CEO) offer an unprecedented look at the present of Mandarina, a historic Spanish production company that, after a complex period,...
Publiespaña evolves to a cross-media paradigm with the integration of iVoox data28 November 2025 [+] The incorporation of the iVoox environment into Publiespaña's audience and data-driven advertising ecosystem represents a new step in the digital transformation and integration strategy...
The great technical revolution of 'Big Brother' on its 25th anniversary6 November 2025 [+] Miguel Martín, general director of Zeppelin, opens the doors of the new house of 'Big Brother' (Mediaset España), a complex located in the newly ...
The 'Big Brother' house (Telecinco) moves to Tres Cantos to deploy the most advanced technology in its history31 October 2025 [+] The twentieth edition of 'Big Brother', produced by Mediaset España in collaboration with Zeppelin (Banijay Iberia), leaves Guadalix de la Sierra behind to move...
The first season of 'La Favorita 1922' will be seen in Latin America via HBO Max13 October 2025 [+] Mediterráneo Mediaset España Group has sold the first season of 'La Favorita 1922' to HBO Max (Warner Bros Discovery) in Latin America, which represents the...
Mediaset reaches an agreement with the NFL to broadcast the historic Madrid Game and Super Bowl LX10 October 2025 [+] La Superbowl LX y el 2025 NFL Madrid Game, encuentro que brindará a los espectadores españoles la oportunidad de ver por primera vez un ...
Present and future of Mediaset Infinity, the new platform with AVOD spirit from Mediaset España10 July 2025 [+] Juan Baixeras, director of the digital channels division of Mediaset España, presents the conceptual and technological pillars of the Mediaset platform...
Publiespaña redefines the OTT commercial experience with its Ad Infinity proposal25 June 2025 [+] El lanzamiento de la nueva plataforma de contenidos digitales de Mediaset España, Mediaset Infinity, pretende redefinir la experiencia comercial en el entorno OTT con ...
Mediaset España begins the production of 'Ex. Life After6 June 2025 [+] Ana Milan will host the new format for Cuatro' Ex. La Vida After', a production by Mediaset España together with Vaudevil Entertainment (Risto Mejide) and...
Eduardo Blanco, new director of entertainment and current affairs at Mediaset España30 May 2025 [+] Mediaset España renueva su cúpula con el fichaje de Eduardo Blanco (La Cometa TV, Producciones Mandarina) como director de entretenimiento y actualidad. Licenciado en ...
Mitele renews its streaming platform becoming Mediaset Infinity29 May 2025 [+] Mediaset España culminará en las próximas semanas la transformación tecnológica y de marca de Mitele con el lanzamiento de Mediaset Infinity, su plataforma renovada ...
Shine Iberia produces ‘Pura Sangre’, the new Telecinco series9 May 2025 [+] Intrigues, secrets and conflicts of an aristocratic family dedicated to horse breeding form the backbone of the plot of 'Pura Sangre', new Telecinco series...
Mitele Plus will be accessible from Prime Video Spain25 April 2025 [+] Mediaset España and Prime Video have reached an agreement to offer the Mitele Plus platform as an extra subscription on Prime Video in Spain. ...
DV360: “2025 will be the year in which brands adapt and are on connected TV”18 March 2025 [+] Google's programmatic solution to manage and optimize digital campaigns in multiple formats and channels, DV360, wanted to shed light on the opportunities...
Juan Baixeras will lead the Digital Channels Division at Mediaset España4 March 2025 [+] Juan Baixeras joins Mediaset España as director of the Digital Channels Division. In addition, the group creates the Management Division of...
