Mediaset Spain consolidates itself as home of the NFL

The National Football League y Mediaset Spain reach a multi-year agreement to reinforce their commitment to bringing the NFL to the Spanish public with free-to-air and multiplatform coverage that will translate into 50 free-to-air games and complementary content starting in the 2026/2027 season.

With the arrival of the next season, the spanish fans They will be able to see through the ecosystem of Mediaset Spain a minimum of 50 open games per season, near a ten more than last campaign, in the main Sunday afternoon and evening slots (3:30 p.m., 7:00 p.m. and 10:00 p.m. CET). The meetings will be seen especially in Four, Be Mad and a Mediaset Infinity platform which will simultaneously broadcast all the games offered on television, in addition to new content linked to the NFL.

To the offer from last season (regular season matches, play-offs, the Super Bowl and the 2026 NFL Madrid Game, which will return to the Bernabéu this year), the others will be added five European games on the 2026 NFL calendar (three meetings in London and the events in Paris and Munich), in addition to expanded coverage of the play-offs, including the two conference finals. Furthermore, during the last days of the regular season, Be Mad will offer decisive matches for qualification for the play-offs.

The extension of the agreement will also strengthen the NFL editorial presence in sports and digital content Mediaset Spain, with new weekly spaces dedicated to the competition on Cuatro and more information coverage, analysis and audiovisual content in the digital ecosystem of ElDesmarque and its social networks, as well as a recurring presence of NFL content in the sports spaces of Telecinco and Cuatro.

To Alberto Carullo, general director of Television Mediaset Spain, "the NFL is one of the great sporting and entertainment phenomena on a global level and a strategic content of great value for our audiovisual offer, with a unique combination of high-level sport, spectacle and emotion. This agreement will allow us to continue expanding its presence in the open and in the digital environment with an increasingly broader, accessible and multi-platform proposal for Spanish fans."

From the NFL, Laura Lousiy, Senior Director, International Business Development and Media, confirms the satisfaction of strengthening the alliance with the Spanish media group: "The expansion of the offer of free-to-air matches in prime time slots, together with reinforced coverage on multiple platforms, will allow us to reach more fans and continue growing like never before in one of our key international markets."