Riedel targets US and Canada with the signings of Richard Kraemer and Josh Yagjian

Richard Kraemer and Josh Yagjian have joined Riedel as regional sales representatives for North America.

Kraemer, based in Toronto, will oversee sales in Canada, while Yagjian, based in Boston, will help cover accounts in the Northeast region of the U.S. Both professionals, with an abundance of experience between them, will look to provide “excellent service” and expertise to the Riedel growing North American customer base. Kraemer and Yagjian will work under the supervision of Rich Zabel, vice president of sales for the Americas.

Kraemer has more than 20 years of account management experience in the media production and broadcast industries. He comes to Riedel from Genesis Integration, where he worked as an account manager specialising in government, corporate and education. Prior to Genesis, he spent several years at Canon, Hitachi, JVC and Panasonic. In addition, Yagjian has more than 15 years of account management experience, most of it focused on the sale of video equipment for broadcast production. He comes to Riedel from Canon U.S.A., where he worked as a sales representative for the company’s broadcast customers, covering the entire East Coast, with an emphasis on companies specialising in mobile units, television infrastructure and universities.

Zabel, who is full of praise for Kraemer and Tagjian, explains that, with these appointments, Riedel will be able to respond “to the increasing needs and requests of our current customers while providing the experience and knowledge to accommodate new customers.”