Castilla-La Mancha TV repositions its image on screen with Zeligstudio

All graphic animation has been developed in 3D and images shot outdoors in HD.

The Castilian-La Mancha autonomous community has decided to abandon the channel's presenters as the theme of its continuity curtains, replacing them with landscapes and locations representative of this Community. To do this, Zeligstudio has designed a new image built through a graphic system based on stripes in different colors that grow in a three-dimensional white space, in different directions. They generate a clearer and at the same time colorful aesthetic environment, where certain reflections occur in the material, and where the graphic elements always converge to the same end, generating the red symbol of the logo. In these pieces, very recognizable by the channel's audience, the aim is to relate the graphic identity with the geography of the community. For the production of this project, Zeligstudio has developed all the graphic animation in 3D and has filmed on location in HD.

This new image is expected to be renewed throughout 2009 according to the successive seasons of spring, summer, autumn and Christmas.

[youtube]http://www.youtube.com/watch?v=KOlCunmkxCY[/youtube]