Telecinco launches new image at Fiction Factory

After the evolution of the Telecinco logo last September and the launch of La Siete, previously called Telecinco 2, the network launches the new image of Factoría de Ficción tomorrow on screen.

Telecinco continues to advance in the strategic design of its offer in digital terrestrial television. After the adaptation of the corporate identity of La Siete, tomorrow, Saturday, Factoría de Ficción will carry out an image change in its logo that will affect both its fly and its continuity curtains.

In its new identity Factoría de Ficción premieres a simplified logo where a green “F” takes on absolute prominence. Next to this appears the same blue ball that the Telecinco and La Siete logos display. Below the “F” the name of the channel is shown, also using the same typography as in the corporate image of the other two channels. The three logos - Telecinco, La Siete and Factoría de Ficción - use identical typography and include the classic ball that accompanies the “5” since the image change carried out by the chain in 1997.

With this redesign, the Telecinco group concludes the unification of style of its entire offer, assigning each channel a different color: blue, red and green.