Nestlé Tv premiada por la SETSI

The Secretary of State for Telecommunications and the Information Society awards Nestlé TV as one of the best twenty Spanish websites. The food multinational uses Flumotion online video streaming to connect consumers with its brands.

Nestlé TV, the WebTV promoted by Nestlé and developed by Flumotion, Telefónica and OgilvyOne, has been awarded as one of the best twenty websites in Spain. The prize was awarded by the Secretary of State for Telecommunications and the Information Society on the occasion of the commemoration of the 20th anniversary of the .es domain. The jury took into account criteria such as accessibility, innovation, number of visits, creativity and support for the future of the Internet to select the best from among 1.1 million .es websites.

Since the beginning of the Internet, Nestlé has opted for this medium to interact with its consumers, producing audiovisual content to offer help and services through an interactive multimedia content platform. With this idea, he looked for the best professionals to turn it into the reality we know today, Nestle TV.

Nestlé asked Telefónica for a WebTV solution that would allow its agency OgilvyOne to design the interface. Telefónica recommended WebTV from its technological partner Flumotion for its powerful multimedia content management tool (Media Back Office) and its streaming platform, which guarantees optimal service to all users.

The potential of video

Online video offers a unique opportunity for global consumer brands to strengthen their online branding strategy. Now they can use multimedia content to communicate and interact directly with their consumers without having to spend the millions they invest in traditional advertising channels. Jean Noel Saunier, CEO of Flumotion, commented that "there are many large brands that have yet to take advantage of the brand-building potential that online video offers, which is why many are considering allocating budget for WebTV. As consumers spend more time connected to the Internet and overall budgets continue to shrink, the importance of online video as a powerful and profitable medium for brand building is being recognized."

The goal of Nestlé TV is to forge an emotional relationship with consumers and create a base of users excited about its brands by offering a variety of channels on personal and home topics, such as baby care tips and cooking classes, while relating all these topics to Nestlé products. This not only provides entertaining content, but also allows Nestlé to accurately measure the popularity of content and brands among its online viewers.

In addition to Nestlé and Telefónica, other companies such as Cuatro, Antena 3, Grupo Cope, RTVE and Real Madrid trust Flumotion for the distribution of their most valuable content. Flumotion technology allows telecommunications and hosting companies around the world to create their own 'end-to-end' video and audio distribution platforms, making optimal use of resources and reducing costs. Among others, NTT Europe Online, Telefónica and British Telecom are partners.