Antena 3 Integra Messenger in your video viewer

Antena 3 integrates on its Windows Live Messenger website and sharing videos from a multimedia viewfinder in which users can interact with other spectators or friends while watching the video.

Antena 3 takes another step in its television strategy 3.0 by integrating Windows Live Messenger in their video viewers in antena3.com. Thus, users can already see series such as boarding school while interacting with their friends in the Messenger and without leaving the video channel.

In this way, Antena 3 becomes the first television in the world that launches this innovative Windows Live Messenger integration service and videos sharing from a multimedia viewfinder.

"This new video platform is a leap forward in our strategy 3.0, where we want users of our portal to have other more complete experiences when we can see our contents," said Francisco Sierra, director of Content of Antena3 Multimedia.

"Now, in addition to talking with their Windows Live Messenger friends, Antena 3 users have powerful additional features, such as the possibility of sharing their favorite videos with their friends just by dragging them to the Windows Messenger conversation window," he explained.

Juan Carlos Fernández Pérez-Crespo, General Director of the Consumer and Online Division of Microsoft Iberian has commented that “we are very satisfied with the service that Antena 3 has launched, absolutely innovative worldwide. The largest online community in Spain, Windows Live, with more than 20 million users in Spain, can now enjoy the new experience of seeing and sharing its favorite series of Antena 3 with their friends.”