Screen manufacturers step on the 3D accelerator

Mientras que LG prevé vender 400.000 televisores 3D en 2010, Sony y Panasonic ven en esta tecnología una oportunidad para retomar un mercado muy tocado por la fortaleza del yen y la dura competencia coreana.

El segundo mayor fabricante de televisores, la surcoreana LG Electronics, quiere pisar fuerte en el mercado de pantallas 3D intentando ganar posiciones en un segmento cuya competencia promete ser dura por parte de Panasonic, Samsung y Sony.

Of the 25 million LCDs that LG expects to sell throughout 2010, about 400,000 would be 3D televisions, reaching 3.4 million a year later. To achieve this, the company will present a complete line of new 3D television models designed for consumption since, for the moment, it only has a 47-inch screen aimed, due to its high price, at business environments.

One of the aspects on which aspects and analysts agree is that to achieve significant sales in stereoscopic double-layer televisions, an outstanding offer in 3D content will be necessary with the consequent investment in production.

For their part, Sony and Panasonic will also step on the 3D accelerator with the launch in 2010 of their first stereographic televisions. Sony expects half of its sales in 2013 to be screens of this type. The fact is that for both Sony and Panasonic, 3D is seen as an opportunity to resume the business of screens aimed at consumers, greatly affected by the strength of the yen and the tough South Korean competition.