Avid technology in the latest hit series like 'Californication'
Reducing production time and simplifying production flows are the main improvements that Avid brings to series such as 'Californication', 'The Colbert Report' or '10 Things I Hate About You'. On the other hand, broadcasters such as Eurosport, Maryland Public Television or Sendai TV are some of the latest broadcasters that have recently incorporated Avid technology.
The latest most successful productions on television such as The Colbert Report, Californication, Dancing with the Stars, Make It or Break It y 10 Things I Hate About You are being carried out with audio and video editing solutions from Avid both in studio and in the field.
In the case of The Colbert Report, the solution chosen was Media Composer Mojo DX for editing the material recorded during two days at Camp Victory in Baghdad. For post-production, the production company's team worked with four Media Composers for editing, real-time effects processing and audio ingest.
As for FotoKem, a service company in Burbank (California), it is renting Avid solutions to several clients for the production of spaces such as Californication, Dancing with the Stars, Make It or Brak It y 10 Things I Hate About You. For the development of these productions, FotoKem has shared Avid Unity storage as well as several Media Composer Nitris DX and Symphony Nitris DX rooms. Dancing with the Stars, for example, requires a high-performance editing workflow to maintain the frenetic production pace of a reality show. Jon Mauldin, director of technology at FotoKem, commented that "using end-to-end in a tapeless workflow environment thanks to Avid technology allows HD video to be ingested directly in the editing station itself, carrying out multiple camera transmissions. The team can begin editing immediately to guarantee the delivery time for broadcast."
Additionally, FotoKem editors can produce daily spots of Make It or Break It, using an Avid workflow. Shot with the Sony EX3
On the other hand, broadcasters such as Sendai Television (Japan), Eurosport (France), Maryland Public Television (USA) and UTV (Northern Ireland) have invested in recent months in Avid HD equipment for the daily production of their news programs.
Sendai Television, for example, has significantly reduced its news and sports production time by almost half since installing an Avid AirSpeed Multi Stream solution and Avid Unity for shared storage.
In the case of Eurosport, the French broadcaster has relied on Avid for its transition to a completely tape-free high definition workflow. The company has integrated several Avid Unity ISIS and the Avid Interplay media management system. Fully integrated into this flow Eurosport has acquired from Avid several Interplay Assist, Media Composer Nitris DX, AirSpeed Multi Stream servers and Deko and PostDeko graphics creation systems.
Maryland Public Television, for its part, has completed the transition to a tapeless HD workflow and the creation of an archive for broadcast and post-production. To ensure a dynamic and efficient editing process that can meet changing needs, Maryland Public Television has purchased a shared storage system, several Symphony Nitris DX and Avid Pro Tools and ICON D-Control. For the production and automation of graphics and branding, you have selected a Deko 3000, PostDeko and DekoCast.
Finally, the North American University Television UTV has accelerated the ingestion, viewing and editing of media with Panasonic P2 material with Avid solutions that have allowed image ingestion to be carried out up to 20 times faster than real time. Additionally, editors are streamlining the editorial process and maximizing the production of breaking news for both broadcast, web and mobile broadcast.
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