Broadcasters jump on the iPad bandwagon

Broadcasters such as France 24 or the BBC have rushed to develop applications to offer their programming live and on demand on demand from the new iPads. As a curiosity, it should be noted that geolocation allows the user to be offered a selection of informative pieces related to their area. The iPad, enemy or ally of television?… without a doubt, one more platform to take into account in the mobile television model.

Primero fueron los iPhones y ahora son los iPads los que llaman la atención de los broadcasters como una nueva ventana en la que difundir sus contenidos partiendo de un concepto multiplataforma.

Uno de los primeros broadcasters que se han acercado al nuevo ‘artilugio’ es France 24 que ya cuenta en la App Store de una aplicación con la que los usuarios pueden seguir la emisión en directo, seleccionando entre tres idiomas (inglés, francés y árabe), o seleccionar entre diferentes piezas a la carta bajo demanda de sus informativos y avances. Esta innovadora aplicación ha sido desarrollada por LAB, el estudio multimedia de France 24, en colaboración con Backelite.

It should be noted that the iPad allows the user to be geolocated and can offer them, if they wish, personalized news from the area in which they are located, further personalizing the information they receive.

The British BBC also offers an on-demand service for iPad (available in the United States App Store) where you can choose between English, Spanish, Portuguese, Chinese, Russian or Persian, among other languages.

But, can the iPad be an enemy or ally of television?... What, for the moment, seems clear is that it is one more platform to take into account in the mobile television model that should be considered as an ally.

[youtube]http://www.youtube.com/watch?v=uFv5rabQjeA[/youtube]