Indio Films anticipates the summer for Estrella Damm

The 'Puente de San Juan' spot from Estrella Damm's summer campaign, made like last year's by Fran Torres, was shot in Super 16mm. Professional Cinematographic Equipment, EPC, as it did for the video clip 'Summercat', has supplied the camera equipment, on this occasion, an Arriflex 416.

“Sometimes what you're looking for is so close that it's hard to see it” is the motto of the new Estrella Damm beer spot that arrives, like last year, from the Villarrosàs agency and the advertising production company Indio Films, in video clip format with a song by the Australian band The Triangles and framed in a positive philosophy that looks at life “Mediterraneanly.”

He spot St. John's Bridge de la campaña de verano de Estrella Damm, realizado como el del año pasado por Fran Torres, se ha rodado en Super 16mm. Equipos Profesionales Cinematográficos, EPC, al igual que lo hizo para el videoclip Summercat, ha suministrado el equipamineto de cámara, en esta ocasión, una ARRIFlex 416 acompañada de juego de ópticas Zeiss T1.3 16mm (9,5mm/12mm/16mm/25mm/50mm) y 135mm, angulares Optex T2.0 (5,5mm y 8mm) y zooms Century 11,5-215mm, Canon 150-600mm, entre otro material de rodaje. Se ha rodado con película negativa de color Kodak, la Vision2 50D 7201 y la nueva Vision3 500T 7219.

Tras la cámara

In the direction of photography, Juanmi Azpiroz. Both he and the director Fran Torres operated the camera, which above all they carried on their shoulders, seeking naturalness in the story. The technical camera team also includes focus puller Imanol Nabea, Toni Rodríguez as camera assistant, and Ismael Blanco as video technician.

If in 2009 the story took place in Formentera, this year the paradisiacal settings of the island of Menorca have been chosen. Fine sand beaches, crystal clear waters, white villages... are the identity mark of the locations.

As highlighted by Sensor de EPC, there were nine days of filming, between April 23 and May 2, with stops in the port and center of Ciutadella de Menorca, the white sand beach of Cala Macarelleta, cycling through La Vall d'Algaiarens, Cala Pregonda Island, the sea route between the cliffs of Cala Rafalet, Favàritx Lighthouse, the Binibeca beach surrounded by pine trees, the fishing village Binibeca Vell…

It was also filmed on the Costa Brava, on the small beach of Es Poal in Cadaqués, where the story begins precisely with the preparation of the bonfire on the night of San Juan, a symbol that marks the beginning of summer. There is also a nod to the cavalcade of knights in Ciutadella, a celebration that dates back to the Middle Ages and that also takes place during the Sant Joan festivities where the riders (caixers) masterfully make their way through the crowd until they reach the square to celebrate the “jaleo” or horse dance.

En las escenas de mar, además del velero donde navegan los protagonistas, el equipo de rodaje contó con barco de apoyo tipo golondrina, dos lanchas de 8 metros de eslora para movimientos rápidos y varias zodiacs pequeñas.

En la fiesta de la casa señorial participaron 80 extras, mientras que en la fiesta de los caballos de Ciutadella, sumaron 400 personas entre extras y el público espontáneo que se unió. Un número que casi se duplicó para el rodaje del concierto con la banda The Triangles, donde se reunieron cerca de 800 personas.

Chema Sayago, production director of the Indio Films team, told EPC Sensor that currently the Australian group The Triangles is dissolved and they have reunited just to shoot the spot. From a production point of view, it had its work, because each of the components was in a part of the world, London, New York, Melbourne...

The Triangles recorded the song again Applejack in a studio in Barcelona especially for the Estrella Damm video clip, with a total duration of 3.33 minutes, and which will also be broadcast on television in shorter versions.