Estrella Damm reinforces its brand with Barça in its "inimitable" spot

Bajo el lema “Inimitables” Estrella Damm acaba de estrenar su nueva campaña, protagonizada por el actor catalano-alemán Daniel Brühl, en la que rinde un homenaje al Barça. La agencia responsable de esta campaña ha sido Villar & Rosàs.

On Monday night, Estrella Damm's new advertisement featuring FC Barcelona as its protagonist was broadcast for the first time. On this occasion, the advertisement focuses on all those ingredients that make Barça a unique and therefore inimitable team...

Ingredients as difficult to imitate as those in Daniel Brühl's mother's escudella: her years of experience, home-made products and her inimitable touch.

In the spot starring the Catalan-German actor Daniel Brühl (Good Bye Lenin, Damn Bastards, Salvador, Intruders…) has had the participation of Messi, Xavi, Busquets, Iniesta, Cesc, Piqué, Pedro, Puyol and Valdés).

The highlight of the announcement is when Daniel Brühl at the Camp Nou, in the middle of these players, explains to us the reason for an inimitable Barça surrounded by fans enraged by the success of this team.

The story

Daniel is a young Catalan-German actor who, for work reasons, must spend a long time in Paris. During the filming of a new film he meets Élodie, a French actress with whom he establishes a beautiful friendship.

One day, Élodie invites him to dinner at her house, a cozy apartment in a Parisian attic, and in order to impress him she prepares a special meal: an escudella made according to her mother's recipe and accompanied by an Estrella Damm.

With the first sip, Daniel imagines himself in the middle of the Camp Nou and thinks about all those little things that define who we are and that, like Barça, are inimitable. Until Élodie interrupts him from his thoughts and insists that he try the escudella. Daniel returns to reality and compliments his hostess for the excellent escudella she has prepared for him.

Estrella Damm and FC Barcelona

FC Barcelona and Estrella Damm have maintained a close relationship for more than 20 years thanks to the sponsorship agreement that was recently renewed. As Official Sponsor of FC Barcelona, Estrella Damm makes an announcement every season that the culé fans already expect thanks to the success of previous editions such as “el Tovalló de Messi”, “La feina ben feta” or “Què tenim?” .

The protagonist of the spot, Daniel Brühl, is nominated for best actor at the Goya Awards for the film Eva and soon we will see him playing Niki Lauda in the film that will be made about the pilot's life.

It is the first time that Brühl has advertised in our country, and he was very satisfied with his participation in this new advertisement for Estrella Damm and Barça, since as he stated "when they called me to do the spot I was very excited because I really liked the advertisement for Què tenim?, I was very excited because it was very linked to Barça and the things we have here."

Filming

The filming took place over four days between the club's sports city, Barcelona, and Paris, an emblematic city for Barça fans, since it is where Barça won the second European Cup against Arsenal in 2006 and where they were proclaimed champion of the Euroleague Basketball.

La agencia de comunicación responsable de esta campaña ha sido Villar & Rosàs. Esta agencia de Barcelona encabezada por Oriol Villar y Jordi Rosàs trabaja con Estrella Damm desde hace seis años y son los creadores, entre otras, de las campañas de Formentera, Menorca, La Feina Ben Feta o el Què tenim?.
Production was carried out in Canada and post-production was carried out at Glassworks.