Antena 3 renews image with a fresh continuity

The new continuity of the Spanish chain focuses on three main axes: light, color and brightness, and will be reflected in identifying elements, 3.0 browsers, promo closures, crawl, pathfinder and copy. Antena 3 also re-stylizes its logo that has undergone several modifications throughout its two decades of life.

Coinciding with the premiere of its ambitious series The ship, Antena 3 premieres this Monday in Prime-Time an innovative corporate image that will affect both its continuity and the chain logo itself.

The aesthetics of the continuity that Antena 3 starts now, prepared by the life study on Mars with the Antena 3 graphics department, is marked by light, color and brightness. maintaining the orange color that represents energy and joy. As the main novelty, the visual elements appear on glass background to give quality and premium character in the HD and 3D era.

The new image opts for organic forms and three -dimensional corporeal, in the face of the immobility of flat forms that are currently used on television.

The spectators will see, as of this Monday, that all these innovative visual elements will appear on the screen in a fluid and integrated way in both recorded and direct emissions.

New logo

Throughout his two decades of life, Antena 3 has been modifying its initial logo, in many occasions coinciding with action changes. Antena 3 TV began its emissions at the time of Manuel Martín Ferrand with a slight adaptation of the reddish Antena3 Radio logo.

In September 1992, coinciding with the arrival of Banesto to the chain, the logo changes adopting the corporate colors and wavy shapes of the bank in red, blue and yellow. Already in 1997 with the entrance of Telefónica a new redesign is carried out preserving the shape but in blue tones of the operator.

In 2003, some light modifiers were introduced, alternating during all these years until today various shades that have gone from the white to orange through gray.
Now, the arrow shape is accentuated in front of the inner "A" keeping orange as corporate color.