Telecinco renews the design of self-promotions and continuity

Under the claim 'At the rhythm of your life', Telecinco launches a new line of self-promotions and on-air continuity with the aim of enhancing its brand image with new visual and sound resources that unify its on-air image through a very bright proposal.

To Manuel Villanueva, director general de Contenidos de Mediaset España, “Telecinco se caracteriza por ser una televisión viva, alegre y cercana a los espectadores. Y son precisamente en estos atributos en los que nos hemos inspirado a la hora de diseñar esta nueva línea gráfica de continuidad y autopromociones con la que vamos a anunciar de una forma dinámica, muy visual y reconocible las citas fijas con nuestros contenidos cada día de la semana. De manera clara, unificada y homogénea, con un guiño a los nuevos lenguajes, la nueva forma de comunicarnos con nuestro público la hacemos teniendo en cuenta también que en televisión, en tablet o en móvil, Telecinco se adapta ‘Al ritmo de tu vida'”.

Las features that the new graphic line of self-promotions and continuity encompass clear conceptual and aesthetic premises, with a bright and totally identifying image of the channel with Telecinco's corporate color in the background; large labels occupying the central part of the screen to focus the viewer's attention; direct messages with simple closings in which important information is the center of attention; a final closing with your new claim Telecinco, at the pace of your life in promos and curtains; and a unified visual identity applied to the rest of the elements: pathfinders, trailers, bumpers, flies, transition to advertising and block duration, among others.

Self-promotions always They will open with a carousel which temporarily locates the moment in which the content is going to be broadcast, so that the viewer can easily retain the appointment with the promoted space. Along with the images of the content, the labels will always appear centered on the screen, focusing all the attention on the information: it can give information such as “premiere”, “returns” or “final”.

He closing of the promotions For its part, it will provide the information with the name of the format, program or series, the day and time of broadcast. Usually, it will include photographs of its presenters and/or actors to enhance the presence of the faces of the network. You can also non-invasively incorporate the age rating of the content.

As a novelty, the new Telecinco graphics introduce a nod to iconic language of emoticons, spread among the new communication channels of the new generations, on a yellow background, a new color which enters the chromatic palette of the channel's usual tones for its contribution of vitality and energy, with “Telecinco blue” as the predominant color of the entire graphic line along with other variations of blue, more identifying with the corporate color of Mediaset España, and white for the texts. These circular icons, which will randomly contain symbols such as a heart, a star, a hand with a thumbs up, an applause, a house, an asterisk and an exclamation, will also serve as a transition to the iconic ball that incorporates the Telecinco logo.

The font used is Museo Slab, selected for its simplicity and legibility. It is used in its cursive version, to add another element of movement and dynamism. Always in lower case, except for proper names, winking at the current way of communication among young people.