BBC HD, now also in Brazil

BBC Worldwide has closed an agreement with Sky Brasil to offer a high definition programming package to subscribers of this television platform. It will be the first time that the British BBC's high definition content can be followed in Latin America.

BBC Worldwide has closed an agreement with Sky Brasil to offer a high definition programming package to subscribers of this television platform.

It will be the first time that the British BBC's high definition content can be followed in Latin America.

Marcia Cross, director of programming at Sky Brazil, noted that "Sky is the first and only operator in Latin America to provide its subscribers with innovative BBC programming, presented in a format that will revolutionize the viewing experience. These contents add value to our HD offering and help consolidate Sky's leading position in a growing competitive market."

For her part, Jessica Rodríguez, senior VP and general manager of BBC Worldwide Channels Latin America and U.S. Hispanic, highlighted that “BBC HD is not only a huge differentiator for Sky, but with the launch of the programming block, BBC Worldwide's firm commitment to offering Brazilian television viewers high-quality content in the most innovative formats available on the market is evident.