Great audiovisual display in the new Roca Madrid Gallery

The new Roca Madrid Gallery space, a brand emblematic building in which Roca proposes a unique experience, has numerous spaces in which audiovisuals are a key element of great attractiveness and sensuality.

Sono has actively collaborated in the design and comprehensive project of audiovisual equipment for the new Roca Madrid Gallery space, a recently inaugurated brand emblem building in which Roca proposes a unique experience.

At the Roca Madrid Gallery, visitors can enjoy cultural events such as conferences, debates or exhibitions, in addition to being able to see some of the brand's most innovative products.

The space is distributed over two floors and has more than 1,200m2. Roca has redesigned the space with Estudio Lamela, resulting in a large showcase open to the city.

The interior is an interactive and unique space, equipped with innovative techniques and tools that allow the visitor to interact with the building and live the brand experience.

In this space, audiovisual plays a fundamental role. A total of 29 monitors in line with fluxus production, audio systems controlled by sensors, several 15” screens with integrated player, two video walls of 2×2 Samsung 46” monitors, a meeting room equipped with video conferencing and a special projection room with a 10×5 meter screen with 6 6000 lumen projectors and Watchout video management technology, make the visitor enter the Roca world through the audiovisual systems installed for this purpose.

All of these equipment are controlled by the Crestron system, while lighting and fixtures are controlled by the Medialon system.

Finally, on the façade of the building, a 6 mm LED screen, measuring 30 square meters, has been installed, facing the street and on which the Rituals (production that shows the rituals in the bathing space).

In the coming months, Roca Madrid Gallery will host free temporary exhibitions. Building the city (an exhibition of the European Contemporary Architecture Awards of the Mies van der Rohe Foundation), Aral. The lost sea (curated by Isabel Coixet, director of the documentary of the same name) or El Baño, a historical retrospective (which reviews the evolution of the bathroom space and its importance for society), among others.