Cines Verdi signs an agreement with Ymagis for digital deployment

The Cines Verdi company, an exhibitor specialized in independent cinema that programs its cinemas in original versions, and YMAGIS, have concluded an agreement for the deployment of digital systems in all its exhibition halls.

The Cines Verdi company, an exhibitor specialized in independent cinema that programs its cinemas in original versions, and YMAGIS, have concluded an agreement for the deployment of digital systems in all its exhibition halls. Cines Verdi already has a good number of digital systems installed in its cinemas and plans to continue this deployment, with a view to soon equipping all the rooms in its cinemas with digital projection equipment, eliminating the 35mm equipment that they have used until now.

Cines Verdi has always been characterized by offering its audience the successes of such important festivals as Berlin, Venice or Cannes, dedicating itself since 1983 to the promotion of independent cinema. To carry out the digitalization of its theaters, Cines Verdi has chosen to do it with YMAGIS; This decision has been the result of a long and detailed evaluation of the different possibilities offered to them. By choosing YMAGIS to continue its digitalization, Cines Verdi will benefit from technical support and solutions that adapt to the needs of its cinemas.

Enrique Pérez, founder and president of Cines Verdi, has commented that "the digitalization of our cinemas is one of the challenges that we must face today, we have to ensure that we are going to continue offering the variety of titles that our audience expects to find in our cinemas and in addition, we must provide the best quality of projection in high definition where among other things the subtitles on white scenes can be read without any difficulty. At YMAGIS we have found the flexibility we needed to benefit from the Virtual Print Fee while always remaining faithful to the independent essence of the Verdi Cinemas. With the digitalization of the theaters, we began the adaptation of our cinemas to current technology, this technology has allowed us to improve quality and seek even more dynamic programming formulas. The YMAGIS proposal responds to our needs and guarantees us solutions for the present and future.

Manel Carreras, Vice President of Sales and Business Development for YMAGIS and its General Director in Spain, added that "Cines Verdi have been allowing us to enjoy an unparalleled variety of cinema for years; their commitment to independent cinema and the future demonstrates that digitalization is at the service of all content. Taking this step, Cines Verdi ensures a key role in the future. We are very satisfied to have been chosen to assist this circuit in the digitalization of its theaters. For YMAGIS This step is very important in the Spanish market and also in the European one; the diverse programming and the unique characteristics of Cines Verdi demonstrate that in digitalization, independent cinema has an essential role.”