MPD, a multi-platform video distribution solution from Avid

MPD aims to meet current needs and anticipate future content delivery needs, helping media outlets attract and retain users.

The new solution for multiplatform distribution of Avid, MPD, is designed to meet the growing demand for content consumption on different media and devices.

With this proposal, Avid aims to optimize the process of creating and distributing content on traditional, digital, social platforms... eliminating the complexities presented by new forms of distribution by intelligently managing the flows of material and metadata in the creation, transcoding and publication phases to web content management systems, online video platforms (mobile and OTT services) and social media.

MPD aims to facilitate these processes by increasing their speed and efficiency. Together with Avid Interplay and iNews, journalists and editors will be able to effectively orchestrate the flow of assets and metadata to suit a wide range of consumers and needs.

Mukul Krishna, director global de Medios Digitales de Frost & Sullivan, ha señalado que “el mercado requiere de soluciones que permitan a las empresas de media alcanzar una red más amplia con su contenido llegando a los espectadores en cualquier momento, lugar y dispositivo con total agilidad para periodistas y creativos en los procesos de creación, gestión y publicación. Tales soluciones suelen ser distantes entre sí. Esta propuesta de distribución multiplataforma de Avid pretender ser una extensión importante de su cartera de gestión de activos, dando a los usuarios la capacidad para hacer frente a una serie cada vez mayor de puntos de acceso del consumidor y el contenido”.

To attract, retain and build viewer loyalty, this new solution from Avid MPD offers journalists and video editors a simple, unified user interface to create content once and then publish it directly to their chosen platform.

Chris Gahagan, senior vice president of products and solutions at Avid, said: “Our multi-platform distribution solution will help achieve a new level of performance, giving them the ability to integrate, manage and distribute content at unprecedented speed and with great ease.”

Of note, publishing effectively cross-platform and cross-device requires the ability to navigate a series of manual error-prone steps across several disparate systems. This solution allows media producers to reduce the complexity and number of steps required to publish content, managing transcoding and uploads in the background so creators can focus on the content. Its unique interface allows you to create content for television, Internet, mobile and social media, under the premise of creating once and publishing anywhere.

Allows journalists to write stories, add video, and publish to multiple devices simultaneously from iNews and Interplay production environments

Thanks to MPD, the journalist in an Interplay Central environment will be able to reuse existing stories in iNews for the web, do an individual search and publish the result on any platform.

For more complex media, MPD offers the option to publish to any online video platform from NewsCutter, Media Composer or Interplay central.