LG begins 2013 by launching its long-awaited OLED TV

Just 4 millimeters (0.16 inches) thick and weighing less than 10 kg, LG's new generation OLED will offer incredibly vivid and realistic images thanks to its WRGB technology.

LG Electronics has announced that it will begin accepting reservations for its long-awaited 55-inch (54.6-inch diagonal) WRGB OLED TV (model 55EM9700) in South Korea this January, with the first units scheduled to be delivered next month.

This screen, whose commercialization in other countries will be announced soon, will be publicly presented at CES 2013, a fair that awarded a “Best of Show” award last year to a preliminary version.

More than 1,400 LG distribution points in South Korea will begin accepting orders starting today with a price of around $10,000. It is expected that they can begin to be delivered in the first week of February.

As the first company to announce the availability of this next-generation technology on a commercial level, LG is poised to grow rapidly by assuming leadership in the OLED segment. Sales of this type of television could, according to a DispaySearch study, reach 7.2 million units in 2016.

Havis Kwon, president and CEO of LG Home Entertainment, is very happy to "make this announcement in the new year, because we believe that OLED will usher in a new era of home entertainment. Color television was first introduced 60 years ago, marking a great moment of transformation. When HDTV was first introduced 15 years ago, the public reaction was 'wow', but when they look at the finesse of our OLED television, for the first time, they are left speechless. words. This is a clear indicator that OLED TV is much more than just an incremental improvement on current television technology.”

Just 4 millimeters (0.16 inches) thick and weighing less than 10 kg, LG's new generation OLED will offer incredibly vivid and realistic images thanks to its WRGB technology.