The Antena 3 Group is now Atresmedia

The audiovisual company launches a new corporate identity under which its areas of activity in television, cinema, digital, radio, advertising are grouped, together with the Antena 3 Foundation, Ver-T and the technological solutions company I+3.

The Antena 3 Group will be from now on Atresmedia. The audiovisual company launches a new corporate identity under which its major areas of activity (Television, Radio, Digital, Advertising and Cinema) are grouped, as well as the rest of its brands, including the Antena 3 Foundation, the production company specialized in branded content (Branded Content) Ver-T, the technological solutions and comprehensive IT management company I+3 and its Corporate Responsibility actions (Ponle Freno, El Estirón, Hazte Eco...).

The company, which maintains the corporate identity of its major brands (Antena 3, Onda Cero, LaSexta, Europa FM...), adopts a new global architecture to continue consolidating its growth as a group.

The new image has been created and developed by Atresmedia's Image and Creativity Director, Juan Ramón Martín Muñoz, who has worked internally, together with his team, on the different applications and modalities of the new identity.

Once the triangle was chosen as the representative polygon of the number 3, the new corporate identity adds more triangles because Atremedia is more than a three, a global brand reflected through many triangles identifying its diversity of markets and its variety of brands.

On the other hand, as it is a multimedia audiovisual group, which also belongs to a sector that is constantly changing, its graphic characteristics adjust to new possibilities, so the corporate image becomes three-dimensional and gains volume and movement, visible especially in digital applications.

Color also acquires great importance since it also symbolizes the diversity of the different business areas. For this reason, in the common ATresmedia range, each area is associated with a color that identifies its brand.