Tuiwok: Endemol's bet on YouTube

Endemol Spain launches, together with YouTube, the entertainment platform Tuiwok Estudios with four channels of its own production and a clear commitment to young talents.

Endemol Spain, a group that integrates the production companies Zeppelin TV, Diagonal TV, Gestmusic and Linze TV and producer of television hits such as Big Brother, Your face sounds familiar, Isabel or You are worth it, has reinforced its commitment to online content distribution.

For five years, the group has been developing content adapted to new digital media, however now they are taking a step further with the launch of Tuiwok Estudios.

In this project, Endemol will offer four self-produced channels and exclusive content for YouTube around Comedy, Reality, Talent and Style.

Al mismo tiempo, Endemol está dispuesta a apostar por la creatividad de los más populares “youtubers” como JPelirrojo, Dickstroyers, Mr Curricé o Rush Smith. Estos videobloggers, seguidos por miles de usuarios, tendrán la oportunidad de iniciar una etapa de expansión y desarrollo de su carrera gracias al apoyo técnico y profesional de Endemol España que impulsará una “incubadora de talento”.

Gracias a esta iniciativa, los ‘youtubers’, que normalmente realizaban sus vídeos con los pocos medios con los que contaban, ahora podrán hacer uso si lo desean de las instalaciones de la productora para realizar los vídeos y que estos tengan mejor calidad.

At the moment, the production company Endemol does not expect to create large productions or programs to publish on the platform, although, they have remarked, that everything will depend on the evolution of the project and the adaptation of the videos and users.