Hello! TV enters the US through the DirecTv platform

Hello! TV, the result of the joint venture between Atresmedia Diversificación and the magazine ¡Hola! begins its broadcast for the US, just six months after its launch in Latin America.

Hello! Tv, the new television channel resulting from the alliance between Atresmedia Diversificación and the magazine ¡Hola! has begun its broadcasts for the US market this May 1, through DirecTv channel 430.

This platform is the first to broadcast Hello! TV for the US Hispanic audience, just six months after its launch in Latin America.

In this new stage, Hello! Tv, which offers society information and exclusives, brings the magazine's brand and lifestyle to new audiences, as well as its loyal readers with a strong focus on original and quality content.

For the general director of Atresmedia Diversificación, Javier Nuche, "having achieved distribution in the United States so quickly exceeds our expectations and confirms the potential of the project. We are delighted with the good reception registered in Latin America and very confident in continuing to close distribution agreements like the current one with DirecTv USA."

For his part, Ignacio Sanz de Acedo, CEO and general director of ¡Hola! Tv has highlighted that "the goal is to make ¡Hola! Tv the most reliable and exclusive source of news about celebrities, both in Latin America and the US. "We are very proud that this new agreement allows us to now offer modern and interactive content to the loyal readers of ¡Hola! magazine. in the United States,” he noted.

From DirecTv, the vice president of Programming and Content, Emma Brackett, also recognizes her satisfaction "for being the first to present ¡Hola! TV to our Spanish-speaking subscribers in the United States." And he adds that "the refreshing touch with which ¡Hola! TV treats entertainment and human interest stories adds value to our Spanish-language programming offering and will delight our Hispanic subscribers."

Programming

The content offering of ¡Hola! TV includes more than 500 hours of original production per year. These original contents are complemented by the broadcast of new strategic acquisitions focused on international royalty, news from the world of celebrities, exclusive notes, luxury, travel and fashion. This May, coinciding with the launch of ¡Hola! TV in the US, the channel reinforces its programming with important new features, which will bring the viewer even closer to key members of the European Royal Houses and the world of luxury travel.