Avid Everywhere, en BIT Broadcast 2014

On May 21, within the framework of BIT Broadcast 2014, Avid will present its strategic vision turned into reality around the Avid Everywhere concept.

Next Wednesday, May 21, within the framework of the fair BIT Broadcast 2014 which is celebrated in Madrid from May 20 to 22, Avid will present his strategic vision turned into reality at Avid Everywhere.

Throughout this invitation-only event, Avid will share with professionals its vision for the future of the media and entertainment industry, as well as ideas to obtain the maximum benefits from its open, integrated and flexible technology platform, Avid MediaCentral.

Avid's new Everywhere vision focuses on both broadcast and video and audio environments. For broadcast, Avid proposes connecting audiences in a more efficient, powerful and profitable way with solutions prepared to strategically address current and future needs.

In video editing, Avid will present its latest solutions in the cloud, on demand, or through a subscription or floating license. When it comes to audio, you can now collaborate in the cloud, share and sell music and audio creations simply and efficiently with Avid.

Strong presence at the fair

Avid will be present at the fair with Area Broadcast, Data Media, SES Audio and CSS Audiovisual. In the Broadcast Area space (Stand 6F02) it will be possible to learn about a 4K workflow in an editing environment with Avid Media Composer Nitris DX connected to Isis 5500, from the ingestion and import of the files, to the sending of the already edited sequence to the editing, through the editing itself, this whole process being valid for productions that may cover cinema, advertising or fiction.

Area Suena, as part of the Area Group, will present ProTools 11 and its unique solutions to the recent audio technologies that the broadcast and audiovisual industry is currently using, such as the Dolby E format, the EBU R-128 and the 3D multichannel mix (11.1, 13.1, 2+2+2+2, Auro-3D and 22.2), as well as other cutting-edge tools for the standard software on the market. ProTools.

In the morning and afternoon there will be a public demo on “4K Workflow: From Intake to Finish” (11:30 a.m. and 4:30 p.m.).

For its part, Data Media (Booth 6D28) will present MediaCentral Platform, the new, open, extensible and customizable common services platform that makes Avid Everywhere's strategic vision a reality. MediaCentral allows you to optimize production, improve collaboration and integrate workflows from creation to monetization, with greater flexibility. In addition, the platform provides the greatest security and protection to safeguard its contents and assets.

Together with SES Audio and CSS Audiovisual, Pro Tools S6 and HDX will be exhibited at BIT Broadcast 2014, the new generation of Pro Tools HD, now more powerful, with higher audio quality and easier ways to record, edit and mix to respond to the most demanding productions.