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UNIV will offer Televisa an immersive sound experience for mobile devices during the World Cup

Unified Video Technologies' iVE platform will allow the Mexican broadcaster to develop new video experiences on mobile devices.

UNIV

Unified Video Technologies (UNIV) and its iVE platform will allow Televisa to develop second screen applications during the World Cup in Brazil.

The Mexican broadcaster will use the iVE platform to offer live broadcast content of the matches with 360º surround sound and interactive videos both at home and on mobile devices.

UNIVThe ability to employ interactive surround will allow Televisa viewers to enjoy a unique experience, following the action on the field through the second screen application on iOS mobile devices. By simply moving the device in space, the iVE platform will provide the viewer with an immersive experience.

Elias Rodriguez, director of operations at Televisa, highlighted that "fans of the Mexican National Team will be able to follow all their matches live in a unique interactive experience, like a second screen service, making the most of both live and on-demand broadcasting with OTT technology."

The iVE platform uses unique multi-lens cameras to capture live events, including sports and entertainment, from a variety of points of view. The system is capable of stitching all images together seamlessly creating a fully interactive 360-degree first-person experience. The innovative iVE app allows viewers to create a completely personalized experience in real time by simply moving their mobile devices. Viewers will be able to do this both live and video on demand.

The iVE experience is the result of a development by UNIV and Yellowbird, a company specialized in surround sound for the broadcast, advertising and entertainment industries.

Pablo Goldstein, CEO of UNIV, considers that “whether at home, office, car or anywhere, iVE creates a unique 360-degree experience, over the top dome effect both in real-time and OTT streaming, We are very excited about the opportunity to work with the Televisa group and bring this interactive experience to Televisa consumers.”

By, June 12, 2014, Section:Audio, Mobile TV

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