Huawei ready to help operators make the most of video traffic growth

Huawei believes that the growing demand for video traffic will be a key driver of telecom business growth, and that operators should adopt an innovative video business ecosystem to take full advantage of the growth of video traffic.

Huawei is showcasing its innovative enterprise video solutions these days at IBC, sharing its vision for a dynamic video ecosystem at IBC 2014. Huawei believes that growing demand for video traffic will be a key driver of telecom business growth, and that operators should adopt an innovative video business ecosystem to take full advantage of video traffic growth, particularly mobile traffic growth.

The growth of video beyond television is a rising trend in the ICT industry, motivating global operators to strategize their video business to realize digital transformation and traffic monetization. Huawei envisions a video ecosystem, where videos become an integral part of our lives and work and are created anywhere. Under the trend of video and device proliferation, Huawei has developed a Video Everywhere framework, in which Huawei sees three categories of video traffic, including entertainment videos, communication videos and video creation. Under the framework, Huawei has designed innovative business models for telecom operators to deliver improved user experience for end users.

Jeffrey Gao, Marketing Director of Huawei Western Europe Region, highlighted that "the industry is at a key point. The video business ecosystem we are creating now will have far-reaching implications. The key question is whether operators can embrace the video anywhere trend to enable a better connected world and create a new brand business model, or choose to comply with old business models and risk losing the battle in the new era of video content anywhere."

Leveraging its extensive practical experience in ICT business development and strong R&D capabilities, Huawei is committed to working as a strategic video business partner for operators. Currently, the company has more than 200 business consulting experts and more than 1,000 R&D engineers worldwide to provide market insights, entry strategies and service designs to help operators capture business opportunities within the video value chain. To date, Huawei has implemented more than 50 commercial deployments for the digital home, with 26 million subscribers. It has the five main test sites for LTE broadcast and offers video services to more than 30,000 small and medium-sized businesses (SMEs).