The Neox Fan Awards 2014 delivery, the most talked-about entertainment broadcast of the season

Atresmedia's strategy has once again gone beyond its impact as a marketing action to lead to an event with great media impact with more than 400,000 comments on Twitter.

The third edition of the Neox Fan Awards 2014, organized by Neox and Fanta, with the collaboration of Globomedia, has once again become a great success for Branded Content promoted by Atresmedia. For the third consecutive year, the celebration of these awards has gone beyond the television screen and has ensured that this great brand action generates a unique media impact.

The presentation of these awards, held on Wednesday at the Compac Gran Vía theater in Madrid and presented by Anna Simón, Cristina Pedroche and Miki Nadal, exceeded 400,000 comments on Twitter, becoming the most talked about (non-sports) broadcast of the season. Furthermore, the event was the third most talked about (non-sports) broadcast of the year (after the Goya gala and Eurovision).

The Neox Fan Awards 2014 delivery reached numerous trending topics both nationally and worldwide. The hashtag #NeoxFanAwards2014 was national TT from the beginning of the orange carpet broadcast, at 8:30 p.m. In total, 30 National TTs and 10 World TTs have been achieved.

In addition, the NEOX FAN AWARDS 2014 delivery was the leader in social share throughout the night. At 10:08 p.m., when the gala had not yet started, it already had 89% social share and more than 22,000 comments, reaching peaks of 96% during the night. The broadcast has achieved 393,752 comments and 123,498 users.

Social networks were revolutionized thanks to the Twitter Mirror application and all the celebrities who wanted to were able to share their funniest photos from the gala on the network. Faces, gestures and the most thuggish poses of all the celebrities could be seen in the 2.0 world through this application.