Competition opens a sanctioning file against Atresmedia for exceeding the advertising broadcast time on Neox
The CNMC has also initiated two sanctioning proceedings against Mediaset España for alleged non-compliance with the provisions for product placement.
The National Markets and Competition Commission (CNMC) has opened a sanctioning file against Atresmedia for a possible violation of article 14.1 of the General Law of Audiovisual Communication (LGCA), which regulates the maximum broadcast time dedicated to advertising messages and telesales.
The violation detected on your television channel Neox It occurred in November 2018.
Specifically, article 14.1 of Law 7/2010, of March 31, General Audiovisual Communication, establishes the time limit for broadcasting advertising and telesales messages at 12 minutes per calendar hour ("For the calculation of these 12 minutes, only all advertising messages and telesales will be taken into account, excluding sponsorship and placement. The telepromotion when the individual telepromotion message has a duration clearly greater than that of an advertising message and the set of telepromotions does not exceed 36 minutes per day, nor 3 minutes per clock hour.
La incoación de este expediente no prejuzga el resultado final de la investigación. La CNMC abre ahora un periodo máximo de tres meses para la instrucción del expediente y su resolución por parte de la CNMC. Atresmedia dispone de un plazo de diez días para presentar alegaciones.
Expedientes sancionadores a Mediaset
La CNMC también ha incoado dos expedientes sancionadores contra Mediaset España por presunto incumplimiento de lo establecido para el emplazamiento de producto en los programas de televisión Vive la Vida, de Telecinco, y First Dates: San Valentín, en Cuatro. Dichas conductas vulnerarían lo dispuesto en el artículo 17.2 y 3 de la Ley General de Comunicación Audivisual (LGCA) y están tipificadas como infracciones administrativas graves.
En concreto, se ha constatado que Telecinco ha podido vulnerar el artículo 17.2 y 3 de la LGCA por el emplazamiento de unas zapatillas en el programa “Vive la Vida”, del 22 de septiembre de 2018. Presuntamente incumplirían los requisitos fijados en la normativa.
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