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Competition opens a sanctioning file against Atresmedia for exceeding the advertising broadcast time on Neox

The CNMC has also initiated two sanctioning proceedings against Mediaset España for alleged non-compliance with the provisions for product placement.

Atresmedia (Photo: Roberto Garver)

The National Markets and Competition Commission (CNMC) has opened a sanctioning file against Atresmedia for a possible violation of article 14.1 of the General Law of Audiovisual Communication (LGCA), which regulates the maximum broadcast time dedicated to advertising messages and telesales.

The violation detected on your television channel Neox It occurred in November 2018.

Specifically, article 14.1 of Law 7/2010, of March 31, General Audiovisual Communication, establishes the time limit for broadcasting advertising and telesales messages at 12 minutes per calendar hour ("For the calculation of these 12 minutes, only all advertising messages and telesales will be taken into account, excluding sponsorship and placement. The telepromotion when the individual telepromotion message has a duration clearly greater than that of an advertising message and the set of telepromotions does not exceed 36 minutes per day, nor 3 minutes per clock hour.

The initiation of this file does not prejudge the final result of the investigation. The CNMC now opens a maximum period of three months for the investigation of the file and its resolution by the CNMC. Atresmedia has a period of ten days to present allegations.

Mediaset España (Photo: Juan Naharro Giménez)Mediaset sanctioning files

The CNMC has also initiated two sanctioning proceedings against Mediaset España for alleged non-compliance with the provisions for product placement in television programs Live life, from Telecinco, and First Dates: Valentine's Day, in Four. Such conduct would violate the provisions of article 17.2 and 3 of the General Law of Audiovisual Communication (LGCA) and are classified as serious administrative infractions.

Specifically, it has been found that Telecinco may have violated article 17.2 and 3 of the LGCA by placing some sneakers in the program “Vive la Vida”, on September 22, 2018. They allegedly failed to comply with the requirements established in the regulations.

By, May 23, 2019, Section:Business, Television

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