Five operators are already carrying out tests with predictive video on cellular networks powered by Akamai

Predictive Video over Cellular is designed to help MNOs more effectively utilize cellular capacity in off-peak periods, while better managing video traffic demand.

Currently five mobile network operators (MNOs) as well as several mobile application providers are successfully testing the company's Mobile Predictive Video capabilities.

Predictive Video over Cellular is designed to help MNOs more effectively utilize cellular capacity in off-peak periods, while better managing video traffic demand and delivering an ideal video quality experience.

The ability to successfully meet subscriber demand for high-quality video experiences will be an increasingly important differentiator for MNOs. At the same time, current traffic delivery mechanisms are not tailored to the specific requirements of video traffic.

In response, Akamai's Mobile Predictive Video solution is designed to employ cellular load prediction, user preference and content recommendation engines, as well as mobile device storage to pre-position personalized video content for the subscriber's mobile device.

British provider EE is one of the MNOs currently testing the capabilities of Mobile Predictive Video. According to Matt Stagg, Senior Network Strategist, "the Predictive Video over Mobile solution is a further step in our work to optimize the mobile video experience for customers in the UK. The build-out of our 4G network has led to an incredible appetite for mobile video and this trial, together with the Mobile Video Alliance, represents an innovative approach to making this experience better for the user and more efficient within our network."

Akamai's Mobile Predictive Video solution is designed to make videos always available in HD on subscribers' mobile devices. In addition, its proposal allows the videos to be personalized so that the mobile subscriber can enjoy a tailored experience.

On the other hand, it is noteworthy that the use of predictive video over cellular maximizes network capacity during peak hours and delivers video content on the network when cellular capacity is available. Thanks to solutions like the one provided by Akamai, MNOs can offer premium content services downstream for mobile subscribers and upstream for content providers.

Nokia's Liquid Applications plays a crucial role in proving the benefits of the Predictive Video solution on mobile. Commenting on the potential for the solution, Dirk Lindemeier, director of Liquid Applications at Nokia Networks explained that "the combination of Mobile Predictive Video with Nokia's Liquid Applications makes it more efficient to notify content providers and mobile customers of the most efficient time to search for content for the subscriber. This is achieved by using a distributed computing functionality within the mobile base station that can extract cellular load information in real time to offer a better user experience in terms of accessing mobile video content. high quality.”