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The merger of Quantel and Snell will now operate under the SAM brand

The result of the union of the two British companies, the new SAM is positioned strongly with a huge portfolio of solutions.

SAM and IBC 2015

SAM and IBC 2015After the announcement of their merger in March of last year, Quantel and Snell attend IBC 2015 for the first time with what will now be their new brand: SAM (Snell Advanced Media).

The result of the union of the two British companies, the new SAM is strongly positioned with a huge portfolio of solutions for live production, post-production, asset management, broadcast, infrastructure and processing.

Together they make up a series of technologies and solutions so that broadcasters and producers can migrate their infrastructures to new IP and 4K environments.

Tim ThorsteinsonKey issues such as workflow management, intelligent monitoring, in both cases in a virtualized way, or the deployment of channels through user-defined software will mark the future of the new SAM. The challenge of HDR production is also among the burning issues in the company.

Tim Thorsteinson, CEO of SAM, acknowledges that "we have embarked on a visionary development plan that will allow our clients to transition their business models at a pace that suits them, providing security in this time of unprecedented change. The first fruits of our new direction are set out in this IBC."

Access to the IBC 2015 SPECIAL in Panorama Audiovisual

[youtube]https://www.youtube.com/watch?v=Ml7hM5cy4NM[/youtube]

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