Víctor Muñoz Troitiño, new 2btube business development director

2btube is the multi-channel network (MCN) with more growth in Spain. It has more than 380 YouTube channels, with an audience that exceeds 22 million subscribers.

Víctor Muñoz Troitiño has joined 2btube, the MCN with more growth in Spain, as a business development director.

With this appointment a new stage begins for the company in which, after an intense year of collection of digital talents, the focus will be to make brands and companies known to incorporate youtubers into its promotional campaigns.

"It is the perfect time to invest in actions on YouTube. My main objective in 2btube will be both to increase the quality of the inventory of Spanish -speaking creators and offer high profitability advertising formats for brands," explains Víctor Muñoz Troitiño.

And, according to the latest IAB Spain social network study, 66% of the population between 18 and 55 years consume an average of 3.5 hours a week watching videos on YouTube, which makes this platform a unique showcase for advertisers to approach their target and can exactly measure the success of their actions.

Muñoz Troitiño, licenciado en Administración y dirección de empresas por CUNEF, y Master en Dirección de Marketing por ESIC, comenzó su carrera profesional hace más de 15 años, como Product Manager en Experian Marketing Services. Tras ocupar puestos de responsabilidad en diferentes agencias, en 2010, fundó Garlic & Water Associated, una agencia de publicidad dedicada a la consultoría estratégica de marketing digital y tecnologías.

Appointed Branded Content in Aftershare.TV, Pioneer Advertising Agency in Spain in developing content marketing strategies, subsequently became the head of the Spanish Innovid market, a company specialized in interactive on-line video.