Audioemotion launches in Spain the new interactive audio format of Xappmedia

This format will allow brands to connect and relate by voice and interact with millions of listeners through the XAPP ads.

Audioemotion, company specialized in online radio advertising in Spain, and XAPPmedia, Interactive Audio Solutions developer for Advertising and Contents, they have initiated a collaboration to make available to radio and products based on audio products an innovative technology that aims to revolutionize the world of advertising bringing, as never before, brands to the consumer and at the same time the radio to their audiences.

This system allows the listeners for the first time to connect instantaneously with the brands based on their interests, through a voice -shaped response, and also interact with the stations indicating their elections on new content. In addition to providing a more natural experience to the listener, this method has demonstrated in the United States how the result generated by Mobile Banner ads generated by more than ten.

Elisa Escobedo, CEO of Audiemotion, has assured that “Xappmedia interactive audio technology is the most natural experience for Mobile listeners. They do not have to look at their screen, they listen to the announcement and in case of being interested in a suggested offer or content, they simply ask in voice and is instantly delivered. All this is generated with freedom and without the need to use hands or eyes. Fantastic technology exclusive to the Spanish market.

Patt Hibie, CEO and Co-founder of Xappmedia, considers that “Audioemotion has huge hearings available and reaches advertisers with a volume of 65% coverage of online listening audiences, that is, 15’5 million listeners. We are excited to continue with our international expansion and carry the high performance and response of Xapp ADS to the mobile audience of Spain”.

Xappmedia was the first company to provide consumers of the Give Consumers to VOICE service that allows voice -activated instantaneous connections with brands and audio content through mobile applications. Unlike other application formats, XAPP allows consumers to connect with content, artists and brands simply speaking through an easy, spontaneous and effective method. This service provides great added value to publicists and content producers and improves the performance of ads and consumer experience.