José Antonio Sánchez: “RTVE wants to continue being the engine of innovation in audiovisual matters”

The president of the Corporation reaffirms the commitment to cutting-edge technology at the Innovation and Digital Transformation Conferences held this Wednesday in Prado del Rey.

Innovation and Digital Transformation. RTVE, 60 years looking forward is the title of the day organized this Wednesday by the General Corporate Management and inaugurated by the president of the Corporation, José Antonio Sánchez. “RTVE wants to continue being the vanguard and the driving force of digital innovation and is committed to the industry and Spanish society,” he stated.

"We have just turned 60 years old but RTVE is younger than ever. We are not going to stop being at the forefront and continue to be pioneers in innovation and content," José Antonio Sánchez stressed at the opening of the conference, which includes the participation of prominent RTVE professionals and the assistance of the main companies and institutions with which it collaborates.

"The innovative and pioneering spirit of RTVE is still present in all those who are part of RTVE. The future will be defined by digital innovation and how we shape it," said the president, who has highlighted RTVE's commitment "to the industry and Spanish society" to continue being at the forefront: "We have built bridges with large and small companies, universities, public and private institutions that support this new way of telling about Spain, which is digital innovation."

Enrique Alejo, corporate general director of RTVE, also spoke at the opening of these sessions, emphasizing the connection that RTVE must have with innovation: "RTVE has to be that laboratory for creating ideas so that citizens feel welcomed in this house. RTVE must create common links in society and create content, we have to encourage the exchange of ideas, knowledge and experiences."

During his speech, Alejo wondered what television will be like when it turns one hundred years old and the need to look at what society will be like: "If there is one thing we can try to guess, it is that it will be a society very dominated by data management and artificial intelligence. In that transformation, what will television be like?"

Although the essence of communication will be the same (“tell stories that reflect the collective feelings of men”), he has indicated that RTVE will have to continue being “a reference company” that provides value in a triple sense: connecting citizens with each other; be able to connect the contents and provide them with coherence; and help connect companies with each other.