Elena Catalán will give a forum at the MPXA

The marketing director of Ánima Kitchent will participate in the Master in Audiovisual Production and Management to give the forum 'Digital marketing strategies for audiovisual content: how to optimize our presence in the digital world'.

Elena Catalán, Marketing Director of Ánima Kitchent, will be this Thursday, February 2, at the Master in Audiovisual Production and Xestión (MPXA), a degree from the University of Coruña organized by the Santiago Rey Fernández-Latorre Foundation, to give the forum Digital marketing strategies for audiovisual content: how to optimize our presence in the digital world, with the collaboration of the Galician Agency for Cultural Industries (AGADIC).

In her presentation, Elena Catalán will talk about the new digital ecosystem in the audiovisual field, new business models and the strategy and design of its digital content. In addition, you will spend time analyzing the most used techniques and tools in digital marketing: SEO, SEM, Social Media, YouTube...

Elena Catalán has been Marketing Director of Ánima Kitchent since 2014, a production company where she has planned and implemented the digital strategy for entertainment brands internationally (Jelly Jamm, Familia Telerín, Bugsted). Previously he worked in the production of the animated series Jelly Jamm and in the production of various programs for Antena 3 (Buenafuente, On Antenna).