Augmented reality, social TV and workflow management will focus Vizrt's presence at NAB

At its booth in Las Vegas, Vizrt will conduct photorealistic augmented reality demos, interactive graphics and studio presentations on a 500-square-foot video wall from Planar, a Leyard company.

Those who visit the stand Vizrt At NAB 2017 you will be able to learn first-hand about the experiences carried out in terms of graphics in major political and sporting events such as the North American elections, Super Bowl, the Olympic Games or Euro 2016. At its stand in Las Vegas, Vizrt will carry out demos with photorealistic augmented reality, interactive graphics and studio presentations on a 47 square meter video wall from Planar, a Leyard.

It will also showcase its Viz Story story creation tool, its automation and playout systems, 4K content media management, HD and 4K graphics production, and studio video wall control from a single interface.

Vizrt will also demonstrate its tools to streamline workflows in news, social media and social TV management, and cloud workflows.

The company will focus on displaying photorealistic textures and lighting in AR graphics in the studio, creating a new level of advanced storytelling for any environment. The manufacturer's virtual sets and AR tools are part of a template-based workflow that allows journalists to define graphics, text and video content for live production. The journalist's workflow, combined with design tools that free the graphic artist to create photorealistic graphics and virtual sets, create the most powerful virtual graphics system on the market.

The new story creation tool, Viz Story, will be introduced at the show, offering journalists an easy-to-use tool to edit video and audio, add high-quality graphics and publish complete video stories to social networks in a matter of minutes, all from a single browser-based interface.

When it comes to automation tools, Vizrt's Viz Opus enables mid-market companies to create complex productions with precision, every time, without the need for expensive production mixers and requiring only minimal infrastructure. The company showcases how its automation solutions control the components of a modern control room with a single interface, including arrays and servers.