DDB Spain launches the first piece of the new Audi campaign worldwide

In this piece, produced by Beeline and Deluxe and directed by Patrick Curtet, the protagonist is no longer the car, but gives prominence to technology.

DDB Spain launches the video-manifesto worldwide to present the new Audi A8 model. This is the first piece of the global campaign for this new model, which will be launched in November.

In this piece, produced by Beeline and Deluxe with direction by Patrick Curtet and shot in Croatia, the protagonist is no longer the car, but gives prominence to technology, a fundamental pillar of the brand. The brand's flagship vehicle is the first to incorporate its new artificial intelligence (AI) technology.

This new and brave positioning will be the starting point for the communication of the artificial intelligence that AUDI launches, and which begins with the Audi A8 model.

DDB Spain commissioned Philipp Meyer to direct this project with Dany Vives as producer. Sound post-production was carried out by BSO.

https://www.youtube.com/watch?v=KLXD3fLkwMo