Eduardo Basarte, new corporate and digital director at Secuoya

A specialist in generating, developing and managing new businesses, mainly digital, he was until now the director of content marketing and native advertising at Vocento.

Eduardo Basarte has been named the new Director of Corporate and Digital of the Secuoya group, a position he has held since today, September 1. A specialist in generating, developing and managing new businesses, fundamentally digital, Basarte has a professional career and an academic dimension that has led him to lead new avenues of commercial exploitation.

Graduated in Philosophy from the Complutense University, MBA at IE Business School and DEA Political Science at the Universtié Paris Previously, Eduardo Basarte led the creation of UE Estudio, Branded and Marketing Content department, native advertising and advertising design at Unidad Editorial. Basarte has developed a parallel career as a professor and speaker at various conferences and business schools such as ESADE, The Valley DBS, Futurizz, E-show...

From his new responsibility. Basarte will lead an area that brings together everything from the creation and optimization of channels and digital content, including Secuoya's MCN on Youtube -Viewin- to audiovisual and digital communication solutions for more than 50 brands.