Leyard and Planar inaugurate a spectacular showroom in Barcelona

The companies choose Barcelona as their headquarters to serve their European, Middle Eastern and African clients, offering them the possibility of seeing all their new products in a spacious showroom.

Leyard y Planar They inaugurated this Thursday in Barcelona their new headquarters from which they will serve the markets of Europe, the Middle East and Africa. Located on the popular Avenida Marina halfway between the monumental Sagrada Familia and the sea, the new offices have more than 500 m2 that house, among other spaces, a spectacular showroom where the latest developments are shown in action, both in display and LED.

Marco Bruines, CEO of Leyard for EMEA, highlighted at the inauguration the strong growth experienced by both companies, going from billing just 310 million dollars in 2015 to more than 1,000 in 2017. Profits have also multiplied from approximately 60 million in 2015 to more than 190 million last year.

The acquisition of Glux in 2014, Planar (2015), Linso (2016) and Natural Point (2017) justifies this exponential growth of Leyard.

Regarding regional market share, Bruines has reported that Italy, the United Kingdom, the Middle East, France, Switzerland, France, Luxembourg and Austria account for 80% of the company's international sales.

To respond to the growing demand in these markets, Leyard and Planar have just opened a factory in the city of Záborské near Prešov (Slovakia) with more than 3,000 m2 of surface. The new plant complements existing Leyard and Planar manufacturing in Oregon (USA), Shenzhen and Beijing in China.

The opening of these facilities comes on the heels of Futuresource Consulting's Global LED Display Market Report, which, for the second consecutive year, ranked Leyard as the market leader in small pitch LED displays.

“Europe is a critical market for us and the new facilities will allow us to show the latest LED and LCD solutions being even closer to our European, Middle East and African customers; At the same time, we allow ourselves to extend the manufacturing of high quality LEDs to a key region of the world,” said Bruines.

Bruines will have Spanish professionals in the European structure for top-level positions. In addition to Idoia Ruiz, his personal assistant, the CEO has Christian Orcin as VP Product Marketing, and Desireé Cendón as marketing director.

Marco Bruines has also highlighted "the companies' excellent line of products, their international focus, top-level references in very diverse vertical sectors and magnificent marketing support."

Chris Van Elslander, VP Sales EMEA, has assured that the objective of “EMEA Team It will be to think globally and act locally, maintaining that “Leyard and Planar make up an unbeatable combination.”

For his part, Christian Orcin has stressed that Leyard and Planar always focus on premium products, with Leyard being a pioneer in the development of small pitch technology. Orcin has commented that innovation is precisely the only secret of the strong growth of both companies.

Showroom

Among the new features that those who visit the Leyard and Planar showroom can find, the first video wall highlights a 0.9 mm LED video wall. with direct wall mounting and front maintenance (Direct Light) as well as the Clarity Matrix G3 LCD video wall that is offered in 46” and 55” with an ultra-thin bezel and the possibility of remote control and processing.

Also on display are new solutions that Leyard and Planar have launched at the last ISE and that aim to cover new market segments such as retail or rental at a more accessible price. This is the case of the VM, QE, TVF or VersaLight series.

Over the next few months, Leyard and Planar will launch new proposals such as CaronLight with a new control system (Q2 2018), DirectLight

Orcin has commented that “we intend for our showroom to be your showroom,” thus inviting partners and clients to try the different solutions, attend training courses or access a certified service and repair that is now closer.

Leyard and Planar are expanding their European sales organization by opening up to markets such as broadcast, rental and control rooms. Precisely, the new showroom did not want to be a simple showcase of products, but rather the organization of the spaces is designed according to the different vertical markets.

For broadcast, for example, we find LED video walls from the TVF, TVH in 1.6, TWA MT32 series or a large LED multitouch wall. The TWS 1.5 and TWA series are also on display.

The popular Carbon Light also stands out in different pitch configurations, drawing attention to some striking cubes suspended from the ceiling (CLI 2.6) designed with modules from this series.

As for display, in addition to the Clarity Matrix G2 and G3 systems, we find the 4K Ultra Res display (UR-9851-ERO) or the QE 7550 displays.

In addition to the space dedicated to the showroom, the new offices have large areas for meeting rooms, training and holding all types of events. It will also serve as a flexible workspace for the European sales and marketing team.