Spanish Television will present Playz to the professionals gathered at MIPTV 2018
RTVE will also present the series 'Fugitiva' and 'Traión' at the audiovisual market held from April 9 to 12 in Cannes.
Fugitive y Betrayal are the main novelties of fiction Spanish Television for the new edition of MIPTV, which will be held in Cannes from April 9 to 12. In addition, it will also present its new open digital content space Playz, which already has more than 11 million views since its launch in October.
El thriller Fugitive, which premieres this Thursday on La 1, stars Paz Vega, a woman who is forced to make a drastic decision to save herself and her three children. The action takes place between Mexico and Spain and has an international cast that includes the Mexican Julio Bracho and Roberto Álamo.
Another novelty in this edition of Cannes will be Betrayal, a series starring Ana Belén that presents the complicated relationships of a family that owns a law firm.
RTVE will also present the thriller I'm alive, starring Javier Gutiérrez. The series has been a success in Spain, where it led prime time with more than 2.5 million viewers, and the production of its second season has already been approved.
In addition, the daily series will arrive at Cannes Serve and Protect, which shows the daily life of a neighborhood police station in the south of Madrid, along with other productions from RTVE's extensive fiction catalogue, such as Victor Ros o The Case: Chronicle of events; its internationally successful daily series Acacias 38 y six sisters and great productions like Isabel y Charles, King Emperor.
RTVE expands its offer with Playz
Another novelty from RTVE for this MIPTV is Playz, a new space open digital content designed specifically for young people of generation Z. It was launched on October 30 and has more than 11 million views of all its content.
As part of this content, a package of webseries designed to be consumed through the web by a very young audience will be presented in Cannes, among which Si fuere tú, Mambo, Inhibidos, Dorien or Colleagues.
With Playz, RTVE's offer is expanded to meet the needs of young people and adolescents; a very specific segment that is distancing itself from the traditional way of consuming audiovisual content and that uses other devices that allow them greater freedom to access content in the place and at the time chosen by them.
RTVE's catalog of international channels has a general entertainment and information channel (TVE international), an information channel in Spanish (24 Horas), another dedicated to the best Spanish fiction (STAR HD), and another aimed at the little ones (Clan), to which is now added this new offer for young and adolescent audiences.
The RTVE commercial team in Cannes will be headed by Rodolfo Domínguez, commercial director, and María Jesús Pérez, director of the International Commercial Area.
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