Avid Maestro provides new and dynamic creative capabilities at medium TV in Morocco

The graphic solutions of Avid Maestro, the creative audio and video tools and the shared storage provide operational and cost efficiency, a more dynamic graphic creation and a production workflow improved to the Moroccan Broadcaster.

Medi1 TV Morocco, the private and free news channel based in Morocco, has integrated the graphic solutions of Avid Maestro To improve the productivity of the workflow, the quality of the contents and increase the audience fee. Taking advantage Maestro Designer to create 2D and 3D graphic attractions and Maestro PowerWall To control monitors on the set of any size and resolution, medium TV can develop and offer a more dynamic and higher quality news programming efficiently, while reducing operational costs in an increasingly competitive market.

The BroadCaster produces news, interviews and documentaries on current issues, business and financial markets, and sports in Arabic and French. To deal with the growing competitive pressures of the market, the broadcaster tried to increase the production and quality of the contents and offer the audience a news program of greater value in the most profitable way possible.

Hicham Abdarahim, director of the Creative Department of Media 1 TV Morocco, acknowledges that “we needed to modernize our existing news workflow, as well as take advantage of the latest generation creative tools that are already in the market. With the graphic solutions of Avid Maestro, we are no longer limited by obsolete tools and we can offer a very attractive news content. The efficiency is also key in our operation and, thanks to our new Avid work The news ”.

Media TV teams trust Teacher Designer to create dynamic real -time graphics in all their news programming more efficiently, with the support of the Avid HDVG4 graphic rendering platform. For its part, Maestro Powerwall provides the channel for the presentation, management and control of media with advanced technology in their multiple resolution study screens. It also uses the standard video editing software of the Middle Sector Composer, the Pro Tools digital audio software and Avid Nexis shared storage.

Ray Thompson, Marketing Director for Broadcast and a half solutions in Avid, comments that “the news broadcasting industry is intrinsically competitive and extraordinarily fast rhythm. The graphic solutions of Avid Maestro allow competition writings Possibility of easily updating and changing the appearance and sensation of the broadcast easily and profitable. ”