Mirada and Indra aim to revolutionize the consumption of content on digital television

Indra, through Minsait, its Digital Transformation and Information Technology consultancy, will market Mirada's Iris multiscreen products, which allow pay television customers to enjoy content through decoders, smartphones, tablets and PCs, with an intuitive navigation system and a seamless user interface.

Look e Indra have signed a collaboration agreement to expand the offer of products and services in the media market and form a technological vanguard with a differentiated offer in digital television consumption.

Indra, through Minsait, your Digital Transformation and Information Technology consultancy, will market Mirada's Iris multiscreen products, which allow pay TV customers to enjoy content through decoders, smartphones, tablets and PCs, with an intuitive navigation system and a seamless user interface. The user interface is presented with unique features such as a smart search engine, audience measurement, interactive advertising, and personalized recommendations based on advanced algorithms. Mirada's products enable operators to attract and retain subscribers by providing content with the best viewing experience.

Mirada's technology has been chosen by Indra to enrich its portfolio due to the scalability and advanced capabilities of Iris, since it can be offered to low and high volume operators, as well as to different levels of its subscribers in terms of income. In addition, Indra brings to the agreement its knowledge of the business and its leadership in CRM's, SAP, advanced analytics and big data solutions, among others, within its commitment to the most cutting-edge technologies and business transformation based on new content consumption habits.

The agreement will allow both companies to increase their market share and increase their visibility with complementary features to their systems that improve the consumer experience. Both firms will also be able to expand their network of potential clients and improve their commercial offer in other countries, not only in Europe, but also in other regions such as Asia, where interesting opportunities are being addressed.

Jose Luis Vazquez, CEO of Mirada, comments that "we are delighted to collaborate with Indra, which has a reputation as one of the world's leading technology and consulting companies. With Indra's global presence and a globally recognized reputation, the alliance forms an integral part of Mirada's expansion strategy in new markets. This is the largest partnership we have signed to date and we are excited about the possibilities it presents."

For its part, Luis Rodríguez Lombardero, director of Telecommunications and Media at Indra for Europe, Africa and Asia, emphasizes that this agreement with Mirada "is aligned with Indra's objective of continuing to help telecommunications and media operators around the world in the digital transformation of their businesses. The experience of Mirada, a leader in products for digital TV operators and transmitters, and the quality of its products focused on TV Everywhere are fully integrated with our capabilities to solve the needs of our clients from end to end."

In this way, the proposal that Indra and Mirada present to the market responds to the changes that the consumption of audiovisual content has experienced since the appearance of new digital platforms. This has driven a transformation in business models and in the way television channels interact with their audiences, one that is more digital and, at the same time, demands new services and incentives. In the media market, Minsait, as an Indra company, has accompanied the main media outlets in the changes they have experienced in the preparation, distribution, publication, management and dissemination of their content thanks to technological advances that facilitate access to new channels and platforms. Likewise, Indra has worked on the design and implementation of specific solutions, successfully adapting and evolving in this new reality that its clients demand.