Bumblebee bursts onto the Antena 3 news set in a shocking marketing action based on augmented reality

Augmented reality allowed the iron giant to interact with the sports presenter, Manu Sánchez, in an original action planned by the El Optimista agency.

The set equipped with technology augmented reality Atresmedia has once again surprised by the originality and high quality of the content developed and its staging in an attractive marketing action for Paramount.

Last December 21, in the sports section of the Antena 3 news a star guest snuck in. Bumblebee invaded the plate to promote the latest film directed by Travis Knight and written by Christina Hodson.

Thus, augmented reality allowed the iron giant to interact with the sports presenter, Manu Sánchez, who even “gets into” a virtual car to leave the set heading to the movie theater.

The agency The Optimist, founded by Artemio Buneta, was in charge of coordinating this interesting action for the premiere of the sixth installment of the popular saga Transformers, from Paramount, this time focusing on the “little brother” of the Autobots, Bumblebee.

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