Avid helps HBO innovate in the post-production of attractive promos

HBO is redefining its promotional content finishing workflows that serve all distribution points across the network.

The innovative approach of HBO includes unlimited on-demand licenses for non-linear editing systems Avid Media Composer. Allows the network production engineering group to expand and reduce editing resources in an instant to meet the demand of end-users in marketing, sports, documentaries and entertainment in order to be able create program promos con greater agility and speed.

He virtualized deployment HBO's Media Composer integrates with storage resources from Avid Nexus.

Stefan Petrat, senior vice president of media technology at HBO, assures that "our production engineering group supports hundreds of clients who create promotions and packages to drive the success of HBO's growing offerings, so we have established an efficient, on-demand resource that corresponds to the elastic needs of the operation. As necessary, we can adapt our Media Composer licenses and have hundreds of editors working on promotional pieces for all HBO distribution points. When that time pressure eases, they can return to their usual tasks. "

In this regard, Jeff Rosica, CEO of Avid, adds that "HBO's production engineering group is taking an inventive approach to unlocking new gains in post-production performance, and Avid is excited to support its vision of virtualization with Media Composer. It's exciting to see world-class customers like HBO successfully rethinking and reimagining the enormous scale of their workflows with Avid tools and solutions."